The exhibition "Beautiful Serbia" was staged at the Tokyo TEN Gallery, from 26 April to 18 May, at the initiative by the artist Ms. Akiko Koga, who works with the Embassy on the promotion of Serbian art in Japan. Panels in Japanese language about Serbian tradition at the time of the Feast, on Easter and Christmas, as well as the UNESCO cultural heritage of Serbia, were on display. The Exhibition also presented the photographs of natural beauties, as well as of Nikola Tesla and his achievements and successful Olympic medallists, objects of folk craftsmanship, naive folk art, national costumes, souvenirs and texts about Serbia. The Japanese flag with messages of support, written by the citizens of Belgrade after the earthquake and tsunami that hit Japan in 2011, was also displayed.

At the opening of the exhibition, Embassy representative Ms. Tijana Nagato, dressed in a national costume from the Sumadija region, served visitors with Serbian specialties and brandy and distributed brochures with recipes for the Easter dinner called "Tijana's Serbian Cook Book: Serbian Easter" in Japanese. The brochure contains the greetings from Ambassador Nenad Glisic, the recollections of Tijana Nagato about Serbia and explanations on tradition at Easter time along with four recipes with photographs.

The project was supported by the president of the Association for Promotion of Music Exchange between Serbia and Japan Etsuko Tsunozaki, TEN Gallery, Japan Serbia Society and others. The owner of the TEN Gallery Kenichi Uwaso expressed satisfaction at the first presentation of Serbia in this gallery and wished that the cooperation continued and that another exhibition and an event on Serbia be organized early next year.